Fractional Marketing Leader, Strategist and Crafter.
MARKETING LEADERSHIP EXPERTISE AT A FRACTION OF THE COST
When hiring a full-time marketing leader isn't the right fit, is too expensive, or feels risky, consider the alternative that is cost-effective, flexible, and offers the valuable expertise you need.
A Fractional Marketing Leader, sometimes known as a Fractional Chief Marketing Officer (CMO), serves as a strategic part-time hire (hence the term 'fractional') assisting growth-oriented businesses in developing and executing marketing strategies, as well as guiding in-house marketing teams to achieve goals and KPIs.
WHY YOU NEED A FRACTIONAL MARKETING LEADER
01
Leadership & Experience
Your current marketing department is composed of digital natives and/or traditional marketers who can benefit from the guidance of an experienced marketing leader who is adaptable to different generations. This adaptability in leadership is crucial for achieving effective and focused outcomes. While you may have a skilled team to execute marketing campaigns, there is still a need for someone with extensive experience who can anticipate unique challenges and obstacles, providing strategic direction.
03
Flexibility & Scalability
Fractional Marketing Leaders can work remotely or on-site, and can be hired for as many or as few hours as needed, short-term or long-term. This gives businesses more flexibility in how you manage your marketing and the ability to scale your marketing efforts up or down as needed, without having to commit to a full-time employee. It all comes down to the business goal you want to achieve or grow.
02
Efficiency & Optimization
You need a comprehensive marketing strategy for your niche and industry, one that is data-driven and tailored to your target customer. This includes building or updating the marketing funnel and automation, freeing your internal team to focus on other tasks, such as content production and data analytics. Additionally, you'll need someone to monitor the health and progress of the marketing efforts and lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focused
04
Cost & Time Effectiveness
You can streamline your organization without the burden of a full-time, top-heavy marketing leadership role. Opting for a part-time marketing head offers you access to the necessary expertise without the financial commitment associated with a long-term hire. Additionally, fractional hires offer a swift solution for businesses facing time constraints in recruitment and onboarding.
3 THINGS ZYM CAN DO FOR YOU
STRATEGISE OMNICHANNEL EFFORTS
Developing cohesive marketing strategies across various platforms (online & offline), ensures a unified brand experience between your clients
and you.
CRAFT COMPELLING NARRATIVES
Content creation and storytelling strategy is a testament to the shifting marketing paradigm, prioritising genuine narratives over traditional advertising.
LEAD YOUR MARKETING TEAM
I go beyond traditional consulting or agency roles. I partner directly with companies to serve as the trusted advisor, the strategic architect and driving force behind their marketing teams and efforts.
WHY CHOOSE ZYM
With 24 years (and counting) of hands-on experience across various marketing roles, I have a strong background in both agency and in-house marketing. I bring a wealth of knowledge and a skillset that embraces marketing and technology advancements. This includes expertise in data analytics, marketing automation, and a keen understanding of emerging technologies like generative AI and the immense potential of platforms like TikTok. For the past 7 years, I've led marketing teams and efforts for some innovative startups and e-commerce companies, driving growth through forward-thinking strategies.
I Sometimes Write
